The Bed King.
The Bed King is a sleep retailer based in Cape Town and Johannesburg, South Africa. They focus on providing a sleep solution and have cutting edge technology to enable them to provide you with the perfect sleep solution for your unique needs.
My role in the business is to create online communications and optimise the website in order to best appeal to and attract individuals.
Mailer #1
This mailer was aimed at getting the consumer to think of a headboard as an investment into their sleep sanctuary.
Mailer #2
Body copy:
Your sleep is a journey into a better tomorrow, one where you’re bright-eyed and ready to take on any challenge you may face. And your mattress and pillow are your investments for better sleep. So why wouldn’t you protect your investment for a better tomorrow?
The only protection for your mattress and pillow that matters is a mattress protector and pillow protector.
They are hypoallergenic and waterproof while remaining breathable and cool to the touch. You’ll never wake up in a sweat again!
And if you’re wondering where to get your mattress and pillow protector, look no further than our website or store. All mattress and pillow protectors are 20% off for today only! Simply use the code SPOILYOURSELF20 at checkout and begin protecting your most important investment today.
Mailer #3
A more light-hearted mailer, aimed at showing consumers the benefits of great bedding.
Please visit the website at www.bedking.co.za to see more of my work!